If you are a business owner, you know the importance of being found on search engines. Being found on Google is no longer a luxury, it is a part of life; something that needs to be integrated in your marketing plan.
Still not sold on SEO? Here are 5 reasons why your business needs SEO.
1) Get More Leads
Whether your business wants to generate more leads for sales or drive more traffic to a location, you need to be found on Google.
80% of consumers used a search engine when looking for information about a local business.
Moreover, 89% of the clicks from search results occur on the first page.
So, in order to have a chance to capture the attention of the 80% that were trying to find a business like yours, you need SEO to get you there.
2) Be More Credible
The job of Google is to serve up the most relevant results to a searchers query.
If your company shows up on the first page of a query, it means that Google trusts your website enough to tell consumers that this is the most relevant business that you are looking for.
If Google trusts you, then more than likely, customers will trust you too.
3) Think of it as an Investment
Maybe you already know the importance of being on the first page of Google and you are buying your way there via Google AdWords.
If you show up organically on search results instead, you will eventually save the money that you are spending on pay-per-click (ppc).
Besides, 75% of search engine users are more likely to click on an organic search result vs a ppc result.
4) It Helps With Branding
Your website is a platform to showcase who you are and what you do. It is your grand stage to shout out loud on everything about you.
The opportunities to gain and retain consumers via your website are endless.
But you need to be found first, and that is where SEO come in.
5) Your Competitors are Using SEO
Your business might run on a ton of referral business. You might have other marketing tactics that are working for you or have worked for you.
But, your competitors are taking a chunk of business from you by being found on Google.
Why leave a big piece of the pie on the table. This is your chance to have your cake and eat it too!
Now that you are sold on SEO it is time to find the right agency to help you out. Google search “SEO Your City” (replace “your city” with your city, ie you are from Toronto, Google search “SEO Toronto”. If an SEO agency can rank themselves for SEO, they are probably your best bet to do business with.
